The enhancement and promotion of the Sapore Maggiore brand product range rely on the selection of outstanding local produce from among the member companies. With the Producer Organisation Solco Maggiore and La Grande Bellezza Italiana, represented by manager Leonardo Odorizzi, as commercial partners, the course is set. Shared is the intention to present a distinct, recognisable offering that meets the consumer's new demands for reliability and recognisability.
From these premises, the project for the Fucino Plateau PGI Carrot takes shape in its colourful and unprecedented guise.
A product grounded in content that expresses awareness, value and attention to detail, with a stylistic approach that nods to pop art. After all, why not draw inspiration from artistic avant-gardes, even in a sector like fruit and vegetables?
Artistic expression aside, it is a fact that a product like the PGI Fucino Plateau Carrot, using an agronomic technique based on long crop rotation, preserves and improves soil fertility, with all that entails from the perspective of sustainability and the conscious choices that consumers feel compelled to make.
With the collaboration and enthusiasm of skilled producers and packers of the PGI Fucino Plateau Carrot, such as Dalila Iacobacci of the San Pietro Agricultural Company in Pescina (in the province of L'Aquila), we begin to explore the extraordinary landscape of the Fucino and become familiar with the idea that, after all... not all carrots are the same.
For further information:
Solco Maggiore OP
35 Via Yuri Gagarin
84025 Eboli (SA) – Italy
+39 0828 332925
info@solcomaggiore.com
www.solcomaggiore.com
www.saporemaggiore.it
